Chargeback Defense is a live, done-for-you document service for merchants fighting bank chargebacks. It prepares the finished response — ready to file before the network deadline, with a copy placed on record with the CFPB. I designed the brand, built the website, and productized the whole offer end to end.
A chargeback pulls money straight out of a merchant's account, and the clock to respond is short and unforgiving. Most owners don't know what to send or where to send it. So the whole thing had to feel like a product, not a legal maze: tell it your details, get the finished paperwork back. I built the brand, the site, and the service around that single promise.
The response to file plus a copy placed on record with the CFPB — four finished documents, ready to send before the network deadline.
Everything in the Defense Kit, plus merchant Terms-of-Service and Privacy-Policy templates to help keep the next dispute from landing.
A short guided intake collects what the case needs. No accounts to manage, no back-and-forth to schedule.
One flat price, one payment. Document preparation, not legal advice — stated plainly, everywhere it matters.
The look is deliberately editorial: a bold serif headline in black with a single orange-red accent, generous whitespace, and monospace labels doing the structural work. It reads as calm and authoritative — the opposite of the panic a chargeback triggers — so a stressed owner trusts it on sight. Brand voice and layout are tuned to make a hard, procedural task feel handled.
| Service | Done-for-you chargeback response — document preparation, not legal advice |
| Deliverable | The response to file + a copy on record with the CFPB (4 documents) |
| Defense Kit | $25 — the finished response, ready before the network deadline |
| Kit + Prevention Pack | $99 — adds merchant Terms-of-Service & Privacy-Policy templates |
| Intake | About 10 minutes of your details |
| Payment | Pay by Zelle · no subscription |
| My scope | Brand identity · website · productized service — designed & built end to end |
Chargeback Defense isn't a one-off site — it's a productized service with a clear offer, a fixed price, and a finished deliverable. And its audience is nearly everyone I already talk to: every small-business owner who takes card payments is one bad dispute away from needing it. Brand, web, and offer from a single hand, shipped and live.